Wednesday, August 15, 2018

This Is Why Inbound Marketing For Business Is Considered The Best Fit

Inbound Marketing is the best form of marketing to attract customers and grow your business online 
these days. 

Opposite of outbound marketing, where company tend to try out various channels to 
send out its message to their target audience, Inbound marketing refers to the methodologies 
where customers find you when they need you.

Let's consider two different situations:

First situation is the one where a company uses outbound marketing to reach out to their customers.

Mission: To reach out to their target audience & convey the marketing message.

Process (What they do?):

They initiate their outbound marketing plans & campaign.

They decide which marketing channels to target (Billboards, stickboard, pamphlets, outdoor advertising,
TV ads, Newspaper articles, Press release, etc) according to their budget.

They now design their product graphics, brand & all.

Based on their budget, they try to reach the maximum of their target audience as far as possible 
and try to convey their message (be it the new product announcement or anything else) .
  • They reached to their target audience.
  • They could convey their message to them.
  • That large billboard, pamphlets could help attract the passerby eyes to their company products
     or message.
  • Those Television Ads definitely could give them a new branding since people are now aware 
    about their new product.
  • And of course, Those newspaper articles and press releases gave them a wide popularity and 
    created a buzz for their new product in the market now.
Wow, pretty good, isn't it. Yeah, of course. But do you have any idea How much money they had to 
burn in order to achieve this goal. Tens of Thousands of dollars, if not millions.Don't trust me. 

Just find out the cost of Tv Ads & Newspaper listings in your area and you would come to know 
what I am talking about.

This is the reason, only bigger agencies and large corporate could afford such large marketing 
campaigns in the past days. As a result, small businesses could never grow big.
  • Need large bucks to run outbound marketing campaigns
  • Takes a lot of time.
  • You cannot measure the result since it is nearly impossible to keep track of people who ordered 
    for your products by seeing Tv ads, newspaper or any billboards. So, you can’t measure what 
    channels are referring you customers. However, you can only make a certain assumptions.
In contrary to this, The second situation id the Inbound marketing, which does not emphasise on 
finding customers & targeting them. Rather, this modern approach to marketing includes a sort of 
mechanism where people already search for your products & services and all you need to do is to 
present yourself at the right time.
So, what’s the right time to pitch your product or message?
Of course, when people are searching for them.

So, how'd you know that?
Welcome to 21st century, my friends. People no longer keeps an eye at your billboards on the 
street now. They tend to spend more time on their mobile devices, than on the streets.

More than 70% of the world are online today, searching for different things on the web.
People nowadays research more for a product, than ever before.

Just consider yourself. What do you do when you have to buy a new cloth.
Well, I first google for what I want.
Probably like "Buy jeans near me" or something like "where can I buy jeans in (your city)".
And when a bunch of search result appears on my screen, I just go across some of them, see few 
products and finally end of buying a new cloth from one of them. probably the one which had better 
offer, product quality and price.

This gives birth to a new form of marketing, which is usually called Inbound marketing where you 
don’t go & find for your targeted customers. Infact, your customers are already finding for your 
business. All you need to do is to appear to them when required.This is as simple as that.
Inboud marketing is the best process to get qualified leads and overall business branding, 
says Nick Dumitru, CTO of Think Basis, A Marketing Consultant Toronto company


Select a workplace, which simply means to select your domain, hosting, platform and establish your 
business online.

Optimize your platform (website, online marketplace, social media, etc) for search queries 
such a way that you appear in the top position of result when those keywords are being searched for.

This is where the power of SEO comes in action.

Create a buzz for your brand across social media & blog community.

Attract your customers for your brand using the miracle of Blogging.

Delight your customers with a wonderful products & offering.

And finally surprise them with your wonderful customer relation experience.

Customers reach out to you when they need you. you don’t need to convey your message to every 
people. One who wants it are already coming to you through searches.
You can track your customers (their geography, interests, demography, behaviour, etc)

  • Increases conversion rate

  • Less expensive

  • Can be done from anywhere.

  • Great source for branding since more than 50% of people in the world uses social media.

  • Targeted advertising can be achieved with greater accuracy & results.

  • Even small business owners can afford these sort of marketing and achieve success.

  • This creates a competition and a better value for money for customers as well.
  • Only fit for business whose customers are based online

  • Needs consistency

Final Thoughts
Most of the people these days hang on social media, be it for communication, information or 
entertainment. The world has become online. However, investing your bucks on pamphlets & billboards still work to some extent. But when it comes to targeted marketing & measurability, nothing can beat Inbound marketing in this century. And This is only the reason most of the company have started shifting their marketing budgets towards Inbound strategies than ever before.

What do you think about the Inbound marketing for your business? What benefits have they 
brought in order to grow your business online? Do let us know your thoughts in the comment below.

Tuesday, June 26, 2018

Build Online Store Using Facebook In No Time

Have you ever noticed that you can even build your own online store using Facebook and monetize your product easily. Facebook is not only a great place for sharing news & information, It is also a great platform to showcase your products in front of larger audience.

If you are a product vendor and have not already setup an store on facebook yet, consider it with the highest priority. I agree that the organic search is the best for a long run business. However, you can't ignore the largest online community in the world. Facebook is a wonderful platform to grow your business online.

Social network has become the part of one's life these days. People these days live their life digitally. At this point of time, it is important to realize the importance to establish your business online.

With Facebook store for small business owners, you no longer need a large & sophisticated website to sell online. You can build an online store in just few minutes.
In this article, we shall discuss about various steps & methods to setup your facebook store in no time.

Create a Facebook page

First of all, you need to have a facebook page & of course the admin credibility before you can setup a store on Facebook.
You can get an option to create a page at the bottom of left hand side of your Facebook news feed.

Add a new section (Shop)

Once, you have created your Facebook page , you can see a shop option in the control panel.
All you need to do is click that navigation and dill the form accordingly.
 Once, you have fill out all the required informations, Facebook will review it and now you can make custom changes to your store like cover page, profile image, product details, etc.

Add Products To Your shop

You can add your products with various details like Item name, descriptions, image & all.

 Manage Your Shop

There is an option in Facebook to manage your shop. You can manipulate the product price, processing, delivery, availability & all just in few clicks. It is as simple as shown in the screenshot below.

Final Thoughts

Facebook is a wonderful platform to showcase your products among numbers of prospect customers. It provides you freedom to set up your own online store without having immense technical knowledge. As shown earlier, setting a Facebook store is as simple as surfing Facebook itself.
In the next article, we shall discuss various aspects for a Facebook Store success and How you can achieve them.

Monday, June 25, 2018

Top Free SEO Tools For Digital Marketers In 2018

SEO or Search engine optimization is the process of optimizing your website to make it appear at the top of search engine results. This has been one of the primary blocks for any online business and of course an important startup success factor.

SEO is not a magic. There are more than 200 factors for ranking a website in the eyes of search engine like Google. SEO is just an art about analyzing your website and optimizing it for those factors.

There are many tools that let you analyze & optimize your website for a better SEO.
To be very precise, any seo campaign can be divided into

  • Analysing website
  • Picking up the weak points
  • Optimizing those weak points by implementing various SEO strategies
  • Wait for search engine to index
  • Repeat the process.

Website Analysis:
This involves analyzing various SEO factors of your website and taking a note of those unoptimized metrics that need to be worked out.
Various tools for measuring your website are:

  1. Woorank
  2. Ahref
  3. Semrush

On-Site SEO
Once you have analyzed your website for various factors, you must have got an idea what needs to be filled out.
As far as seo implications are concerned, it has mainly two parts: On-Site SEO & Off-Site SEO.
Of-site seo implicates all those things than can be implemented on the website page itself. This involves keywords research, meta setup, url structure and implementing google analytics & all. If you will be go through this On-Site SEO guide, you will get to know how you can implement it step by step on your website.
Various tools that can be used for this are:

  1. Google Keyword Planner
  2. Google trends
  3. Keywords everywhere
  4. Google suggestion

For counting characters, you may use

Off-site SEO:
Off-site seo includes building links & profiles and are implemented outside the page.
Various tools that can be used for off-site seo are:

  1. ahref
  2. semrush

Content is king and you should always be consistent in content writing & blogging for a longer success.
Tools that can be used for content ideas & creation are as follows:

  1. Buzzsumo
  2. ahref

Final Thought
So, these were the seo tools that you can use in your entire SEO process for a successful campaign. Let me know which of these you likes the most and if you want to add any more into the list.