Top Free SEO Tools For Digital Marketers In 2018

SEO or Search engine optimization is the process of optimizing your website to make it appear at the top of search engine results. This has been one of the primary blocks for any online business and of course an important startup success factor.

SEO is not a magic. There are more than 200 factors for ranking a website in the eyes of search engine like Google. SEO is just an art about analyzing your website and optimizing it for those factors.

There are many tools that let you analyze & optimize your website for a better SEO.
To be very precise, any seo campaign can be divided into

• Analysing website
• Picking up the weak points
• Optimizing those weak points by implementing various SEO strategies
• Wait for search engine to index
• Repeat the process.

Website Analysis:
This involves analyzing various SEO factors of your website and taking a note of those unoptimized metrics that need to be worked out.
Various tools for measuring your website are:

1. Woorank
2. Ahref
3. Semrush

On-Site SEO
Once you have analyzed your website for various factors, you must have got an idea what needs to be filled out.
As far as seo implications are concerned, it has mainly two parts: On-Site SEO & Off-Site SEO.
Of-site seo implicates all those things than can be implemented on the website page itself. This involves keywords research, meta setup, url structure and implementing google analytics & all. If you will be go through this On-Site SEO guide, you will get to know how you can implement it step by step on your website.
Various tools that can be used for this are:

1. Google Keyword Planner
2. Google trends
3. Keywords everywhere
4. Google suggestion

For counting characters, you may use http://www.charactercountonline.com/

Off-site SEO:
Off-site seo includes building links & profiles and are implemented outside the page.
Various tools that can be used for off-site seo are:

1. ahref
2. semrush
3. https://monitorbacklinks.com/
4. https://smallseotools.com/backlink-checker

Content
Content is king and you should always be consistent in content writing & blogging for a longer success.
Tools that can be used for content ideas & creation are as follows:

1. Buzzsumo
2. ahref

Final Thought
So, these were the seo tools that you can use in your entire SEO process for a successful campaign. Let me know which of these you likes the most and if you want to add any more into the list.